Who Really Owns the US TV Screen?
Discover which streaming services dominated connected TV prominence across the US in Q2 2026.
Which streaming app had the highest US TV prominence in Q2 2026?
Pick the service you think led the US connected TV screen in Q2 2026.
The US CTV Prominence Top 10
Hover or tap any service to reveal where it sits in the US connected TV landscape.
Which US TV platforms give streamers the most visibility?
Explore the top apps by prominence across the leading US CTV platform environments.
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Has the screen changed shape since Q1?
Twelve months of $MPV™ data across the five biggest US CTV platforms show a market that is remarkably steady. Here is how prominence has moved, month by month, from July 2025 through June 2026.
Where the ground is actually shifting
While CTV platform prominence is stable, several individual apps lost significant ground quarter over quarter (Jan-Mar 2026 average vs Apr-Jun 2026 average).
These come from a tracked group of broadcast and network apps, a different lens to the streaming leaderboard above.
What type of content gets seen most?
Share of US CTV prominence across content types in Q2 2026.
The most prominent titles on US TV screens.
The shows, films and live events earning the most visibility across US connected TV in Q2 2026.
Want to benchmark your prominence?
Discover how your service performs across connected TV platforms and streaming ecosystems globally.